GoHighLevel : Reviews, Tests & Pros & Cons (Complete guide)

Article Summary

If you’re in the market for a versatile marketing and sales platform, GoHighLevel offers everything you need at an affordable price. Its unbeatable automation tools, coupled with the fact that most features are unlimited, really put the icing on the cake.

Pros

• 14-day free trial
• Website builder & sales funnels
• Ready-to-use landing pages
• Email and SMS systems
• White label + Mobile App

Cons

• Learning curve to fully understand all features
• Limited options for e-commerce
• Customer service available only in English

In this article, we’ll share our thoughts on GoHighLevel based on the tests we’ve conducted internally. You’ll get an in-depth look at the features of the GoHighLevel CRM, its advantages, and we’ll guide you through its use to help you maximize your marketing impact. So, if you’re ready to take your business to the next level, keep reading our review of GoHighLevel.

Key Takeaways:

• GoHighLevel stands out as the best CRM in 2023.
• Its Trustpilot score is impressive: 4.9/5.
• GoHighLevel is the ideal choice for marketing agencies and professionals looking to expand their horizons.
• It offers advanced automation capabilities covering campaigns, CRM, pipelines, and much more.
• GoHighLevel is user-friendly.

What is GoHighLevel ?

GoHighLevel is an all-in-one marketing platform rapidly gaining traction for its significant contribution to the digital transformation of businesses. It optimizes customer interactions, thoroughly tracks the customer journey, and enhances the effectiveness of marketing campaigns with advanced automation. In an era where personalized customer experiences are pivotal to business success, understanding and utilizing GoHighLevel has become indispensable.

Originally, their software was named “High Level”. However, facing the challenge of the corresponding domain name being unavailable, they opted for “GoHighLevel.com” as an alternative. Initially, this change might have caused some confusion, but the name “Go High Level” gradually gained acceptance among users to refer to their software. This term has now become the primary identifier for this platform, which is pivotal in the digital transformation of companies.

GoHighLevel has rapidly become a go-to SaaS solution in the digital marketing landscape. It encompasses a variety of tools:

• A tool for creating websites,
• A comprehensive CRM,
• A generator for landing pages and sales funnels,
• Solutions for email marketing,
• A suite for marketing automation that includes call tracking, SMS, voicemail drops, among others.

These features are all consolidated on a straightforward and accessible platform, specifically tailored for marketing and sales needs.

Looking at GoHighLevel from this angle, it’s clear that its primary benefit is the consolidation of all marketing and sales tools into one platform. This integration eliminates the need for multiple, separate services, streamlining your workflow and allowing a greater focus on addressing your customers’ requirements. This was a standout feature that we found particularly beneficial.

GoHighLevel rates, prices and subscriptions

You might be questioning whether the cost of GoHighLevel is a worthwhile investment for your business and specific needs. The program is available in various tiers, each offering additional features and options.

Selecting the right subscription plan is straightforward, as you can choose based on the tools you need for your initial setup.

GoHighLevel provides several plan choices:

• Starter Agency account at $97 per month.
• Unlimited Agency Account at $297 per month.
• Pro Agency Account (SaaS Mode) at $497 per month.
• White label + Custom Zap upgrade at $497 per month.

Below is a comparison that illustrates how the features stack up in terms of cost compared to other tools. It’s evident that GoHighLevel is a CRM solution that offers significant cost savings.

Before giving an opinion, let’s take a closer look at each subscription and their specific features.

First, the 14-day free trial

You can start a 14-day free trial of GoHighLevel by signing up on their website. The process requires basic information like your name, email, and phone number to set up your GoHighLevel account. You can then choose between the “Agency Starter” or “Agency Unlimited” account, depending on your needs.

While setting up your account, you’ll need to provide your credit card details, but rest assured, no charges will be made immediately.

If you do not cancel your subscription by the end of the 14-day trial, the plan you selected will be automatically billed.

This free trial period grants you full access to all GoHighLevel features included in your chosen plan. It’s a perfect chance to thoroughly explore the system and determine its effectiveness in enhancing your business. This comprehensive trial period is an invaluable resource in guiding your decision for your digital marketing strategies.

GoHighLevel “Agency Starter” account, $97 per month

The Agency Starter account at GoHighLevel is designed to cater to the needs of a single business, unlocking the majority of features available on the platform.

With this plan, you gain access to all the primary tools, including Twilio integration, which provides the GoHighLevel API for two-way text messaging. Additionally, it allows you to set up a Mailgun account for unlimited email sending.

This plan offers a single login, suitable for either personal use or for a client. However, it’s important to note that unlimited sub-accounts are exclusively available with the “Agency Unlimited” plan.

For those just stepping into the marketing world and looking to begin their journey, the Agency Starter plan is an excellent choice. True to its name, it serves as the perfect launching pad for your marketing endeavors.

GoHighLevel “Agency Unlimited” account, $297 per month

The Agency Unlimited account at GoHighLevel includes everything the Agency Starter account offers, plus additional benefits like the ability to create sub-accounts.

This plan permits the creation of numerous accounts to accommodate your clients and other businesses. A standout feature is the option to develop a custom desktop application. This customization allows you to tailor the app to reflect your company’s unique branding, offering a personalized experience for your customers when they use it.

The Agency Unlimited account is well-suited for businesses of various sizes. It presents an opportunity to craft a bespoke customer experience, aiding in differentiating your business in a crowded market. Our comprehensive GoHighLevel review and testing in this guide will assist you in selecting the most appropriate plan for your digital marketing requirements.

GoHighLevel “White Label” option, an additional $497 per month

The “White Label” option from GoHighLevel, an add-on to the “Agency Unlimited” account, elevates your experience at an additional cost of $497 per month, totaling $794.

This premium subscription tier grants access to extra custom features and integrations, including a bespoke mobile app and enhanced connectivity with Zapier.

Zapier is an automation tool that bridges various applications and services, streamlining data transfer and task automation across different platforms. With the upgraded Zapier integration in the “White Label” option, you can delve deeper into automation possibilities and enhance connectivity between your application and other online services.

Opting for GoHighLevel’s “White Label” choice opens avenues for unique business promotion and diversification of your agency’s revenue streams. It enhances client user experience, offering personalization that distinguishes your business from competitors and boosts brand recognition.

Discount on GoHighLevel annual subscription

GoHighLevel additionally provides an annual payment option. For a more comprehensive understanding, refer to our detailed guide on GoHighLevel’s discounts for annual payments.

In essence, choosing the annual payment plan results in savings equivalent to two months of service for any GoHighLevel plan. For instance, with the “Agency Unlimited” account, which would typically amount to $3564 annually when paid monthly, you’ll only pay $2970 with the annual option, thus saving $594. This offers a significant cost advantage for those committed to using GoHighLevel for the long term.

GoHighLevel’s “Agency Pro” SaaS plan

GoHighLevel has recently introduced a fresh addition to its pricing structure: the “Agency SaaS Pro” plan. This innovative plan empowers you to establish your own SaaS (Software as a Service) business by reselling GoHighLevel features.

Priced at $497/month, the SaaS plan from GoHighLevel offers unlimited access. It’s important to note that owning a Pro account is a prerequisite for setting up this plan.

Considering an upgrade to the “Agency Pro” SaaS account? Our extensive GoHighLevel review and testing guide is designed to aid you in making an informed decision that aligns with your business objectives. This plan is particularly suitable for those looking to expand their service offerings and enter the SaaS market.

GoHighLevel features

One of the most notable features of GoHighLevel that sets it apart from its competitors is its virtually unlimited feature offering.

With any GoHighLevel plan, you’re granted the liberty to create an unlimited number of contacts, email campaigns, websites, sales funnels, landing pages, campaign workflows, pipelines, calendars, courses, and much more. This extensive range of features offers vast flexibility and scalability for various marketing strategies and business needs.

Choosing the Unlimited plan takes this a step further. GoHighLevel enables you to establish an unlimited number of accounts, offering the freedom to resell GoHighLevel’s SaaS service without any constraints. This feature is particularly beneficial for agencies looking to scale their offerings or entrepreneurs interested in venturing into SaaS reselling.

The only aspect that could be perceived as “limited” pertains to emailing and texting. Similar to many software platforms, GoHighLevel requires you to pay for an email and SMS provisioning service. This is a standard practice in the industry, reflecting the costs associated with delivering these services reliably and at scale.

Sophisticated CRM and Pipeline Management

Indeed, the need to juggle multiple software applications for managing customer relationships and communications is eliminated with GoHighLevel. This platform offers a comprehensive solution for maintaining all your contacts in one place.

Begin by building meticulously curated lists with an unlimited number of contacts, storing vital information that can be leveraged in future campaigns. GoHighLevel’s versatility extends to communication as well. You can make calls, send SMS, emails, social media messages, and even WhatsApp messages directly from the platform. This centralization not only streamlines communication but also allows you to view and track conversation threads with each contact, be it through SMS or email.

The platform’s capability to create unlimited pipelines is another significant feature. It enables you to automate the customer journey, effectively guiding potential customers through each stage. This automation ensures you don’t miss out on any promising lead or opportunity, enhancing the efficiency and effectiveness of your customer engagement strategies.

Easy-to-use email, website and sales funnel creation tools

Absolutely, GoHighLevel is designed to be user-friendly, especially when it comes to creating web pages and emails. The platform features a drag-and-drop editor that is remarkably easy to use and intuitive. This simplicity ensures that even those new to design or digital marketing can quickly grasp how the tool functions.

Additionally, GoHighLevel offers a variety of templates. While these templates may not be groundbreaking in terms of design innovation, they serve as a practical starting point. They offer a solid foundation that allows for quick creation and modification of designs. This aspect of the platform is particularly beneficial for those who want to efficiently produce professional-looking web pages and emails without needing extensive design skills or experience.

Advanced automation capabilities

Indeed, the “workflows” feature in GoHighLevel is a game-changer, though it may require some time to get accustomed to. Once mastered, you’ll discover its remarkable capabilities in automating CRM campaigns and processes.

This functionality allows every facet of a marketing campaign to be set on autopilot. The sophistication of this feature is such that it can effortlessly manage multi-channel or intricate campaigns. Whether your strategy involves social media, email, sales funnels, SMS, calls, or a combination of these methods, GoHighLevel enables you to establish a fully automated process for each.

From the CRM perspective, the automation extends to guiding the customer journey through the pipeline and calendar booking system. It also includes functionalities like taking payments, among others. This level of automation is a significant time-saver, as it removes the need for manually handling repetitive administrative tasks. By streamlining these processes, GoHighLevel not only enhances efficiency but also allows you to focus more on strategic aspects of your business.

GoHighLevel Calendar and Appointment Tools

GoHighLevel’s calendar tool is designed to simplify and automate your appointment booking process, while still offering you complete control over your schedule. You can specify available times for appointments and manage your entire calendar directly from the GoHighLevel dashboard.

With the GoHighLevel Calendar, you have the flexibility to direct clients to a dedicated booking page, embed a booking widget anywhere on your website, and even trigger automations based on calendar events. This integration streamlines the process, making it more efficient and user-friendly.

GoHighLevel vs Other Calendar Tools:

In our assessment, the calendar tools offered by GoHighLevel have an edge over others available in the market, primarily due to their seamless integration with your entire marketing stack.

When compared to popular tools like Calendly, one of the standout advantages of GoHighLevel is its inherent integration capabilities. You don’t need to manually integrate your calendar tool into your existing systems. This centralized approach on a single platform simplifies the appointment-making process, saving time and reducing the potential for errors. This integration makes it easier for businesses to manage their appointments efficiently, contributing to a smoother operational workflow.

Interactive SMS conversation powered by AI

GoHighLevel harnesses the power of AI for text-based interactions, effectively nurturing leads towards taking action. You can construct an AI-powered booking bot that intelligently discerns between positive and negative responses, and tailors its replies accordingly based on the user’s input.

This feature eliminates the need for constant availability from you or your staff, ensuring that leads are promptly captured and engaged. The AI is proficient in steering conversations towards the booking stage. Once a booking is secured, GoHighLevel’s automated workflows can be utilized to handle advance payments and dispatch reminders before the scheduled event.

Selling GoHighLevel as a White Label SaaS:

Beyond the capability to serve unlimited customers, GoHighLevel offers the opportunity to further expand your revenue streams by selling the platform as a White Label SaaS. This involves adding your own branding to the platform, setting your desired pricing, and then launching it to your customers.

When customers purchase your branded platform, they won’t be aware of its GoHighLevel origins. This allows for a unique product offering under your brand, enhancing your market presence and potentially increasing your profitability. This feature is particularly appealing for agencies or entrepreneurs looking to offer a comprehensive, branded marketing and CRM solution without the overhead of developing a platform from scratch.

The GoHighLevel mobile app

The GoHighLevel mobile application greatly facilitates the management of your prospects and CRM, providing a swift and convenient solution that’s accessible on-the-go.

This app enables you to make calls, read and respond to messages and emails, manage reputation, handle calendar bookings, oversee pipelines, and manage contacts, all from your mobile device.

One particularly crucial feature is the visualization of your pipelines. This capability is essential as it allows you to capture hot leads that might otherwise be missed when you’re away from your desk. Our assessment of GoHighLevel in this regard is overwhelmingly positive. We found the app’s ergonomics to be thoroughly satisfying, enhancing the overall user experience and ensuring that critical business functions can be managed efficiently and effectively, irrespective of your location.

GoHighLevel Turnkey Snapshots

Snapshots in GoHighLevel serve as an efficient starting point for various popular business niches, enabling quick setup of a sub-account with pre-designed campaigns.

For instance, if your clients include businesses like dental practices, gyms, or accounting firms, you can swiftly configure their accounts using these ready-made snapshots. Each snapshot contains one or more fully automated marketing campaigns tailored to that specific industry. Your task is simply to input the client’s details, and you’re all set to launch.

Moreover, GoHighLevel allows you to create and save your own snapshots, which can be reused across multiple clients. This is particularly useful if you specialize in servicing clients within a specific sector.

This feature significantly reduces the time and effort involved in setting up and managing client accounts. It streamlines the process, thereby enhancing the overall efficiency and productivity of your agency. By leveraging snapshots, you can provide high-quality, industry-specific marketing campaigns with minimal setup time, offering great value to your clients.

Is GoHighLevel easy to use?

As previously highlighted, navigating GoHighLevel’s platform and its myriad features might require an adjustment period, particularly for new users. It’s generally advisable to allocate a learning phase of about one to two weeks to fully grasp the workings of GoHighLevel.

This learning curve applies not just to novices but also to seasoned marketers, who will need to dedicate time to get acquainted with the platform’s various tools and functionalities.

A potential challenge with GoHighLevel is the frequency of feature updates. While staying up-to-date is beneficial, it can be somewhat disruptive, as you may find yourself adjusting to a feature only to encounter changes soon after. However, it’s important to note that these regular updates not only introduce new functionalities but also bring enhancements that continuously improve user experience.

Despite these considerations, GoHighLevel’s all-in-one nature offers a significant advantage. Learning to effectively utilize a single, comprehensive platform is often more efficient and beneficial than trying to juggle multiple software applications at once. This approach simplifies workflows, reduces the complexity of managing various tools, and ultimately leads to a more streamlined and effective management of your marketing efforts.

Customer reviews on GoHighLevel

GoHighLevel Review: What We Appreciate Most

1. Robust and Ever-Evolving Platform: GoHighLevel is not only sturdy in its current form but also exhibits continuous growth and improvement each week.
2. All-in-One Solution: The platform consolidates all necessary software applications into one centralized location, offering them at a single price point. This integration simplifies the technology stack significantly.
3. Advanced Automation: The automation capabilities of GoHighLevel are exceptional, enabling businesses to set various marketing and CRM functions on autopilot, thereby increasing efficiency.
4. Ease of Use Post-Learning: Despite the initial learning curve, the platform becomes very user-friendly once you understand its functionalities and layout.
5. Innovative AI Messaging: The interactive AI messaging feature is a standout, enhancing customer engagement and streamlining communication.

GoHighLevel Review: Areas for Improvement

1. Customer Support Response Time: The responsiveness of customer support can be slow at times, and the support is available only in English, which may be limiting for non-English speakers.
2. Time Investment for Mastery: New users need to invest a significant amount of time to fully master the platform, which might be challenging for those looking for a quick start.
3. Unannounced Feature Changes: Regular updates, while beneficial for improving the platform, can lead to sudden changes or relocation of features without prior notice, potentially causing user confusion.

Overall, GoHighLevel presents a powerful, integrated solution for digital marketing and CRM, with its benefits significantly outweighing its drawbacks. Its continuous development and comprehensive features make it a strong contender in the digital marketing tools space.