GoHighLevel is a powerful all-in-one marketing platform that allows agencies and entrepreneurs to manage client acquisition, marketing campaigns, billing, and more from a single location. In this tutorial, we will show you how to make the most of GoHighLevel by setting up key integrations, creating automated campaigns, generating leads, and increasing conversions.
Table des matieres
Introduction to GoHighLevel
GoHighLevel is a cloud-based SaaS solution that combines CRM, marketing automation, project management, billing, and more on a single user-friendly platform. Its main advantages are:
- Powerful automation for emails, SMS, phone calls
- Lead generation with landing pages and forms
- Collaboration and productivity tools
- Advanced billing and reporting features
- Numerous integrations with popular tools
GoHighLevel is ideal for agencies and freelancers managing multiple clients. It allows unifying all tools in one place for greater efficiency. Let’s now look at the key features to know.
Key Features
GoHighLevel has many features, but here are some absolutely essential ones:
- The CRM allows you to manage your contacts, companies, and deals from A to Z
- Internal messaging facilitates collaboration within teams and with clients
- Marketing campaigns completely automate your email, SMS, etc. sequences
- Forms and landing pages capture qualified opt-in leads
- Reports make it easy to analyze your marketing results
These basic features are already enough to get started, but GoHighLevel goes much further with its native integrations.
Video tutorial
Setting up Twilio for SMS and Calls
Twilio is a third-party platform that allows for automated sending of SMS and making phone calls. The native Twilio integration in GoHighLevel opens up many possibilities:
- Sending transactional or promotional SMS
- Triggering automated calls in your marketing campaigns
- Recording phone conversations for review
To configure Twilio:
- Create a free Twilio account to get your API credentials
- In GoHighLevel, go to Settings > Integrations > Twilio
- Paste your Twilio credentials and click Connect
And that’s it! You can now use Twilio from GoHighLevel to communicate with your prospects and clients.
Setting up Mailgun for Emails
Mailgun is also a third-party platform that facilitates email sending. To use it with GoHighLevel:
- Sign up for Mailgun to create a free account
- Note your Mailgun domain and your private Mailgun API key
- In GoHighLevel, go to Settings > Integrations > Mailgun
- Enter your Mailgun information and click Connect
All that’s left is to create your email campaigns and send them automatically with Mailgun!
Creating Sales Funnels
Sales funnels are essential for converting your visitors into leads and customers. GoHighLevel allows you to:
- Create attractive landing pages to collect emails or phone numbers
- Design forms in a few clicks
- Fully customize your pages with the visual editor
You can then send traffic to your pages with social media ads, Google Ads, etc. Don’t hesitate to split test several page versions to increase your conversions!
Integration with WordPress
GoHighLevel allows you to create a complete WordPress site and integrate your forms or landing pages for more conversions. To do this:
- Activate the Websites feature in GoHighLevel
- Choose a WordPress template suited to your needs
- Customize your WordPress site according to your brand identity
- Insert your GHL forms or landing pages with widgets
Your prospects can now contact you directly from your WordPress site!
Benefits of GoHighLevel
Here are some of the biggest advantages of using GoHighLevel:
- All-in-one platform that simplifies your marketing stack
- Save time with the automation of repetitive tasks
- Real-time collaboration between teams and with clients
- Real-time reporting of all your marketing campaigns
- Effective tools for generating B2B or B2C leads
Thanks to this, GoHighLevel really boosts the productivity and results of agencies and entrepreneurs who use it.
Pricing and Subscriptions
GoHighLevel is paid starting at $97/month for the Agency Starter plan, $297/month for the Freelancer plan, and $497/month for the Agency Pro plan. There is also a 14-day free trial period to test the platform. The prices may seem high but the return on investment is there thanks to the automated features that save precious time.
Frequently Asked Questions
Frequent questions about GoHighLevel:
- Q: Can you create an unlimited number of campaigns? A: Yes, with the Freelancer and Agency Pro offers.
- Q: Are SMS and emails included? A: No, the use of Twilio and Mailgun is billed separately.
- Q: Can you integrate an existing WordPress site? A: Of course, thanks to GoHighLevel widgets.
Summary
As you can see, GoHighLevel is the Swiss army knife of digital marketing thanks to the extent of its features. This tutorial showed you how to get started with this powerful platform by configuring the right tools and creating your first assets. Now, you just have to explore all the possibilities of GoHighLevel to automate and optimize your campaigns. We hope this introduction will be useful to you to make the most of this solution.