Creating a profitable website to sell your online courses or build a passionate community is within everyone’s reach thanks to specialized platforms. Two of them stand out: Kajabi and GoHighLevel.
In this detailed guide, we will scrutinize absolutely all the features of these tools to help you make the right choice. Hang on, there’s a lot of content!
Table des matieres
Detailed Presentation of Kajabi and GoHighLevel
Before diving into the details of the comparisons, let’s get to know our two challengers better:
Kajabi – The Historic Platform Dedicated to Online Courses
Launched in 2010 by Kenny Rueter, Kajabi quickly established itself as THE reference for creating and marketing all kinds of 100% online training: courses, webinars, digital coaching…
The Californian company has continuously enriched its platform over the years to offer the best possible ecosystem to its customers. The goal: to enable them to turn their passion and expertise into a thriving business!
GoHighlevel – A More Versatile Tool
GoHighlevel was launched more recently in 2018, created by Tasos Perte Tzortzakis and Francis Gonzales. Its mission is somewhat different from that of Kajabi: to provide a all-in-one solution for managing all the operations of a web agency or a service company.
Concretely, the platform integrates a site generator, e-commerce features, an efficient CRM and advanced capabilities in marketing automation. A serious alternative to a patchwork of multiple tools.
Although the positioning differs, Kajabi and GoHighlevel have many common points. Let’s see this in more detail!
Detailed Comparison of Offers and Pricing
The business models of the two platforms are quite similar, with formulas adapted to the size and needs of your business:
Pricing Grids of Kajabi
Kajabi offers 3 progressive formulas:
- Basic at $119/month
- Growth at $239/month
- Pro at $399/month
The higher you go, the higher or disappear the limits on storage, the number of pages, products, members, etc. Exclusive features like the code editor also appear.
A 20% discount is applied for a 12-month commitment. You can test the basic offer for free for 14 days.
Pricing Grids GoHighlevel
GoHighlevel offers its service in 4 formulas:
- Starter at $97/month
- Growth at $197/month
- Pro at $297/month
- Agency at $497/month with multi-account options
From the Starter formula, you benefit from advanced features without major limitations except on the duration of data history and the number of simultaneous users.
A 17% discount is offered for a 12-month commitment. Here too, you can test the entry-level 14 days for free.
Overall, GoHighlevel seems more accessible. But you will probably need to add additional paid services such as a transactional emailing system.
User Experience and Ergonomics
Day-to-day ease of use is crucial for your productivity. Let’s see what our challengers offer:
Getting Started with Kajabi
Kajabi’s careful ergonomics and user-friendliness are praised by users. The onboarding is facilitated by a guided journey during registration to create your first program and website in just a few clicks.
The interface is clean, homogeneous, and each feature is perfectly integrated into the rest without disruption. Responsive support also contributes to the fluidity of the experience.
Getting Started with GoHighlevel
GoHighLevel can seem daunting at first for the novice as the options are numerous. The learning curve is longer to grasp all the possibilities and find one’s bearings.
The operation relies heavily on automated workflows that require setup time. A training effort is good to anticipate to take advantage of the full potential. It will be a powerful tool for experts.
Head-to-Head of Features
Let’s now dive into the capabilities of these platforms on the key aspects of creating a profitable online learning site:
Educational Content Creation Tools
Unsurprisingly, Kajabi wins this round hands down. Its primary mission being to enable everyone to share knowledge and expertise, educational content is king here.
The themes and templates for structuring your webinars, courses, coaching are very complete. The options for testing and certifying your learners are thorough. The dedicated support for trainers also makes daily work easier.
On GoHighLevel it is possible to create and distribute multimedia content but the tools remain basic: few templates, advanced interactions or methods of tracking progress.
E-commerce Tools
Selling is also learned! Fortunately, our two challengers excel in designing engaging e-commerce experiences from A to Z:
With Kajabi, selling recurring online programs is ultra-optimized thanks to fluid funnels and templates for thank you pages, upsell…
GoHighLevel allows you to market absolutely any type of service, online and offline. The setup, however, requires more work to create custom funnels.
Marketing Automations and Emailing
Building and nurturing your community is vital when you depend on online sales. Our two platforms have solid capabilities in this area:
Kajabi covers the classic features of emailing, sequences, notifications… Everything to communicate effectively.
But GoHighLevel goes even further in terms of automation and customer relationship management, with workflows and an integrated CRM extraordinarily powerful for managing thousands of prospects.
Analytics and Statistics
Driving blind? Not for our friends. Consulting reliable real-time data is crucial for making the right strategic and operational decisions.
Dashboards, synthetic views, graphs… Kajabi and GoHighLevel offer all the essential visualizations to follow key KPIs: conversion rate, generated revenues, traffic origin…
Kajabi is more accessible for beginners while GoHighLevel offers more advanced reporting options for experts.
Available Integrations
Another critical topic: integrations with ancillary services to expand the platforms’ functionalities:
Native Integrations Kajabi
Among Kajabi’s preferred partners: Zapier, MailChimp, Calendly, Paypal, Stripe… The APIs are also open for developing custom connectors.
Native Integrations GoHighLevel
GoHighLevel works in particular with: Stripe, PayPal, Twilio, Mailgun, Zapier for native integrations. Here too, the APIs allow for specific developments.
Difficult to separate them on this point, both offer the major integrations expected.
Support and Training
Success also depends on the resources made available to you to improve your skills on the tool.
Training Kajabi
The online Kajabi university is full of well-structured tutorials and useful webinars to guide you. A personal coach is even provided at registration!
The blog for trainers is also full of valuable advice to orchestrate the success of your online educational programs.
Training GoHighLevel
GoHighLevel provides access to a comprehensive knowledge base and complete video tutorials on all features.
The technical support by email and phone responds very quickly when needed. A 24/7 customer service is even offered!
Verdict Kajabi vs GoHighLevel
At the end of this exhaustive comparative analysis, let’s designate a winner!
Kajabi comes out a big winner if:
- You sell primarily 100% online courses
- Ergonomics and autonomy are paramount
- You are new to this business
GoHighLevel wins for:
- Advanced customer relationship management features
- Pushed automation of marketing actions
- An already established activity needing more options
Of course, nothing beats testing for yourself thanks to the free trials offered. Do not hesitate to form your own opinion to find the ideal platform for YOUR project.
With that, we wish you the best of success in realizing your ambitions!
Henri
Hello, I'm Henri, passionate about marketing and CRM (Customer Relationship Management). My day often starts with reading about the latest market trends, as I strongly believe that staying up to date is essential in this ever-changing field. My interest in CRM comes from my fascination with how businesses can build and maintain strong and successful relationships with their customers. I love analyzing customer data, discovering relevant insights and using them to develop targeted marketing strategies. I'm always looking for new technologies and methods to improve customer engagement. Outside of work, I like to relax by reading books on consumer behavior or attending webinars and conferences. For me, marketing and CRM is not just a profession, it is a passion that pushes me to constantly learn and innovate.
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