We are regularly asked by our readers about tools and platforms dedicated to business management and marketing automation. GoHighLevel and Kartra often come up in the questions we get asked. Through this extensive article, we wish to provide you with very comprehensive insight into these two flagship solutions in the sector.
Table des matieres
GoHighLevel Overview
Let’s start with GoHighLevel. It is an all-in-one platform primarily intended for web, marketing and communication agencies. Its objective is to centralize all activities related to lead generation and conversion on a single interface: creation of landing pages, sales funnels, automated emailing and SMS, appointment scheduling tools, etc.
The major advantage of GoHighLevel is this ability to bring together different marketing channels within the same dashboard, thus allowing better tracking of prospects and increased optimization of campaigns. Another strong point: the ergonomics of the tool, designed to be quickly used.
In short, if you run a digital agency, whether it is a small structure or a larger organization, GoHighLevel will meet your needs in terms of CRM, automation and reporting.
Kartra Overview
Now let’s move on to Kartra. Here, we are dealing with an all-in-one marketing platform aimed primarily at online entrepreneurs and digital business owners – such as sellers of training or digital products. Just like GoHighLevel, Kartra centralizes multiple functionalities: creation of sales funnels, emailing, members area, videos, affiliation, etc.
Kartra’s number one asset is this ability to manage your entire online business from a single, integrated platform, without the need to multiply subscriptions to different tools (CRM, emailing, etc.). This makes life much easier for solo entrepreneurs and saves them valuable time.
So, if you sell online coaching or consulting services, ebooks or even video training, Kartra can provide you with the necessary features: sales funnel, hosted videos, premium members, webinars, etc.
Side-by-side feature comparison
To effectively compare GoHighLevel and Kartra, let’s take a point-by-point look at the characteristics offered by these two flagship platforms.
Lead generation
In terms of traffic and lead generation, GoHighLevel and Kartra offer similar tools such as landing pages, landing pages, forms, sales funnels, or even the creation of advertising campaigns to bring qualified traffic.
Both platforms allow you to create sales funnels optimized for conversion, with the use of templates, visual editors and numerous advertising integrations.
Marketing Automation
Automation is also very advanced in GoHighLevel and Kartra, with workflows allowing specific actions to be defined based on lead behavior, as well as automated emailing and SMS campaigns to stimulate engagement.
Both tools offer advanced scoring and tagging functionalities to precisely qualify and segment your contacts.
Analysis and reporting
On the analytics side, again GoHighLevel and Kartra are positioned at the same level, with dashboards and real-time reports on both your overall performance indicators and the effectiveness of specific campaigns.
Data can be segmented according to multiple criteria to precisely analyze your conversions or the impact of certain channels.
Which one offers the best sales funnels?
When it comes to sales funnels, Kartra has more advanced features than GoHighLevel. The platform comes with professional templates created by conversion experts, while GoHighLevel is more minimalist on its templates.
Kartra’s visual editor is also more modern and allows you to create complex layouts easily. The platform is also more flexible to integrate advanced e-commerce functionalities (shopping cart, couponing, etc.).
Automation and email marketing: which is better?
On pure automation, Kartra and GoHighLevel offer similar functionalities: advanced workflows, fine segmentation of contacts, advanced scoring… Both platforms excel in these aspects.
On the other hand, for emailing, GoHighLevel has better capabilities thanks to its native integrations with leading platforms like MailChimp or ActiveCampaign. This allows for even more targeted email campaigns.
Membership areas and online courses
When it comes to creating membership areas and online courses, Kartra is more comprehensive and flexible than GoHighLevel.
Kartra makes it very easy to create a private member area with premium access to exclusive content (texts, videos, etc.). It is also possible to sell complete training courses, with different modules and videos. The tracking of members’ progress is also very thorough.
Although GoHighLevel also allows the creation of courses and content reserved for subscribers, the options are less advanced and it will often be necessary to supplement with a dedicated third-party platform for optimal results.
Prices and added value
In terms of prices, GoHighLevel and Kartra are positioned at the same price levels, with an entry ticket around $100/month and premium offers at nearly $500 for the most advanced features.
Price will therefore rarely be a deciding factor between these two solutions, which both excel in their chosen field (web agency Vs online entrepreneurs).
For equal value, you can choose one or other of these platforms depending on your specific business needs.
Final Thoughts
As you will have understood, both GoHighLevel and Kartra excel in the key functionalities of marketing automation and customer relationship management. The choice between these two flagship platforms will therefore depend above all on your specific business needs and your preferred use cases.
For a web agency, GoHighLevel will be more suitable. For an online training seller, Kartra will be more appropriate. But overall, you can’t go wrong with either!
The best choice for your business
In conclusion, here are our recommendations:
- You run a web/marketing agency: choose GoHighLevel
- You sell training or services online: prefer Kartra
- You need advanced marketing templates: Kartra is better
- You are looking for more emailing/SMS connections: prefer GoHighLevel
Don’t hesitate to share your feedback with us after using these flagship platforms!